Coffee Defenders in pictures

The dedication of the Lavazza Foundation, served in every cup of coffee

We work hard to make your coffee better every day. We do this by supporting sustainability projects in the countries of origin and by reducing the environmental impact of our products. In addition, by recruiting a proud and professional community of baristas and coffee lovers who are

willing to serve more than just coffee. By spreading a positive message and good coffee culture. We work every day to create a better product, from plantation to cup, to give you the best coffee experience, in all its forms, moments and meanings.

Improving coffee quality

Improving social living conditions

Promoting economic growth

Producing with respect for the environment

  • Coffee Defenders

    Care, craftsmanship and sustainability. At Lavazza, we believe that good coffee comes from the combination of these elements. That is why we created Coffee Defenders: a community of baristas and coffee lovers who want to support farmers and spread good …

  • Our sustainability projects

    The programme supports sustainability projects that help farmers increase the quality of their crops and yields.

  • Become a Coffee Defender

    The programme supports baristi with materials and training to improve their professional role and guest experience.

  • Our philosophy

    The programme focuses on education/storytelling to guests, who are increasingly interested in where coffee comes from and under what conditions it is made.

It now involves 97,000 coffee farmers across three continents and 17 countries

Discover the possibilities in our Training Centres